Etude - Korean and Japanese Skincare

ETUDE is an iconic South Korean brand that has been spreading joy through makeup and skincare since 1985. Known for its youthful spirit, creative packaging, and high-quality products, ETUDE combines innovation and trendiness with accessibility. The brand celebrates freedom of expression and fun – both in beauty routines and skincare.

Brand Philosophy

The name ETUDE is inspired by musical études – compositions designed to develop skills. Similarly, ETUDE’s products are crafted to help users discover and cultivate their own beauty. With a focus on creativity, femininity, and self-expression, ETUDE makes beauty playful, functional, and approachable.

Popular Products

ETUDE Fixing Tint – A cult-favorite liquid lip tint with a long-lasting finish that won’t transfer after drying. Perfect for wearing under masks, and available in a wide range of natural and bold shades.

ETUDE SoonJung 2x Barrier Intensive Cream – A fragrance-free soothing cream designed for sensitive and irritated skin. Formulated with panthenol and madecassoside to support the skin barrier.

ETUDE Drawing Eye Brow – A practical automatic eyebrow pencil with a precise tip and brush for a natural look. Ideal for daily use.

Why Choose ETUDE?

• A mix of fun, aesthetics, and quality

• Great for beginners and makeup lovers alike

• Affordable pricing and wide shade selection

• Skincare-conscious formulas, even in makeup

ETUDE is the go-to brand for those who want to bring joy, creativity, and care into their daily beauty routine.