Purito – Korean Skincare Focused on Pure Ingredients and Skin Kindness

Purito is a Korean skincare brand celebrated worldwide for its philosophy of pure ingredients, transparency, and skin-friendliness – gentle on the skin and considerate towards the environment. The name “Purito” comes from the English word purity and the Japanese to (from “soil”), symbolising a return to nature and respect for natural resources.

The Purito Philosophy

Purito believes that healthy, beautiful skin begins with safe, well-thought-out formulations. The brand relies mainly on natural ingredients rated green by the EWG, making them suitable even for very sensitive skin. All products are fragrance-free and contain no parabens, mineral oils, sulphates, or other potentially irritating substances.

Purito is cruelty-free, committed to sustainability, and uses recyclable packaging. Its philosophy is that skincare should be effective, safe, ethical, and beneficial for the skin in the long term.

Key Ingredients in Purito Products

Purito is known for powerful yet gentle actives, such as:

• Centella Asiatica (Cica) – supports skin regeneration, calms irritation, and strengthens the skin barrier.

• Niacinamide – evens skin tone and helps reduce pigmentation spots.

• Ceramides – restore and protect the skin’s natural barrier.

• Hyaluronic Acid – delivers deep hydration and improves elasticity.

• Green Tea – rich in antioxidants, protects against oxidative stress.

Popular Purito Products

1. Centella Green Level Unscented Sun SPF50+ PA++++

One of the most popular sunscreens on the market – offers high UVA and UVB protection, fragrance-free and ideal for sensitive skin.

2. Centella Unscented Recovery Cream

A regenerating cream with a high content of Centella Asiatica – soothes, hydrates, and repairs skin damaged by external factors.

3. From Green Cleansing Oil

A gentle cleansing oil made from natural oils that effectively dissolves makeup and impurities without stripping the skin.

4. Fermented Complex 94 Boosting Essence

An essence with fermented ingredients to boost hydration, regeneration, and an even skin tone.

Why Choose Purito?

• Pure formulations without unnecessary chemicals or harsh additives.

• High proportion of natural ingredients with gentle processing.

• Suitable for very sensitive skin.

• Ethical and sustainable – cruelty-free and eco-friendly packaging.

• Visible results thanks to carefully selected actives.

Purito has built a reputation as a trustworthy brand. Its products not only address specific skin concerns but also support long-term skin health. For those seeking skincare that combines effectiveness, safety, and environmental responsibility, Purito is an excellent choice.