Beauty of Joseon

Beauty of Joseon – Traditional Korean Skincare with a Modern Touch

Beauty of Joseon is a Korean skincare brand inspired by the beauty rituals of the Joseon dynasty – a time when skincare was rooted in traditional hanbang medicine and natural ingredients. The brand blends this cultural heritage with modern scientific knowledge to create products that are effective, gentle, and elegantly formulated.

Brand Philosophy

The core belief of Beauty of Joseon is that healthy, naturally beautiful skin comes from balance, not excess. Its products are designed to restore the skin’s equilibrium and respect its needs. The formulas feature ingredients like ginseng, rice extract, propolis, and green tea – all staples in traditional Korean skincare.

Popular Products

Relief Sun: Rice + Probiotics SPF50+ PA++++ – a lightweight, creamy sunscreen with no white cast, enriched with fermented rice and probiotics. It hydrates and protects even sensitive skin.

Glow Serum: Propolis + Niacinamide – a brightening serum with 60% propolis and 2% niacinamide. It soothes inflamed skin, helps reduce acne, and promotes a healthy glow.

Ginseng Essence Water – a hydrating essence with 80% ginseng extract. It nourishes the skin, supports microcirculation, and helps delay signs of ageing.

✅ Why Choose Beauty of Joseon?

• Combines traditional Korean formulas with modern science

• Suitable for sensitive and troubled skin

• Minimal, elegant compositions without unnecessary additives

• Vegan and cruelty-free

Beauty of Joseon is a perfect choice for those seeking natural, effective skincare with deep Korean roots.