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KATE Tokyo is a premium make-up brand from Kanebo Cosmetics, one of Japan’s most renowned and respected cosmetics manufacturers. Since its launch in 1997, KATE has been synonymous with exceptional quality, innovative technology, and bold, modern design. The brand is popular with both younger consumers and professional make-up artists, valued for its long-lasting performance, intense pigmentation, and easy application.
Specialising in eye, lip, and complexion make-up, KATE Tokyo focuses on products that allow you to create unique, expressive looks. In Japan and internationally, the brand has earned cult status – especially thanks to its iconic eyeshadow palettes, precise liquid eyeliners, and make-up bases that smooth the complexion and extend the wear of your look.
KATE Tokyo’s philosophy is summed up in its motto: “No More Rules”. The brand inspires you to see make-up as a creative outlet, encouraging freedom to experiment with colours, shapes, and textures.
Its core principles include:
Innovation & technology – harnessing the latest developments in decorative cosmetics.
Top quality – precise Japanese manufacturing for flawless consistency and comfortable wear.
Bold style – striking colour combinations, modern packaging, and a professional finish.
Versatility – products designed for both natural and dramatic make-up looks.
KATE Designing Brown Eyes / Brown Shade Eyes – eyeshadow palettes in both neutral and trendy shades, perfect for sculpting and defining the eyes.
Super Sharp Liner EX – liquid eyeliner with a high-precision applicator and rich pigment for perfect definition.
Lash Former Mascara – lengthens and shapes lashes without clumping.
Secret Skin Maker Zero Foundations & Primers – lightweight yet perfectly covering, for an even, natural complexion.
Color Highvision Rouge Lipsticks & Glosses – intense colour with a comfortable texture.
Professional results at home – easy application and effortless blending.
Trendy and classic – from subtle, everyday tones to bold statement shades.
Innovative packaging – practical and visually appealing.
Excellent value for money – luxury-level quality at a more accessible price.
Long-lasting effect – make-up that stays flawless all day without frequent touch-ups.
In our online shop, you’ll find a wide selection of authentic KATE Tokyo products imported directly from Japan. From best-selling eyeshadow palettes to precision eyeliners, premium foundations, and on-trend lipsticks – KATE Tokyo has everything you need for your signature look.
Whether you’re going for a subtle daytime style or a bold evening statement, KATE Tokyo empowers you to express your personality and create make-up without rules. Discover Japanese precision and modern style – KATE Tokyo will take your make-up to the next level.
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