By Wishtrend

By Wishtrend – A Community-Inspired Brand for Targeted Skincare

By Wishtrend is a South Korean dermocosmetic brand born out of the global Wishtrend community’s needs. The brand’s motto, “You are the standard,” highlights its commitment to individuality, transparency, and effective, accessible products.

Brand Philosophy

By Wishtrend embraces a “functional skincare” approach – products designed to be efficient, simple, and free of unnecessary additives. Every formula is clearly labeled, without fragrances or overly complex combinations. Skincare should be a joy, not a burden.

Standout Products

Vitamin A‑mazing Bakuchiol Night Cream – A night cream combining 0.03% retinal and 1% bakuchiol, enriched with collagen, hyaluronic acid, centella, beta-glucan, and niacinamide. It calms the skin, strengthens the barrier, and provides radiance – even for sensitive skin.

Pure Vitamin C 21.5% Advanced Serum – A stable vitamin C serum with a watery texture that brightens, evens skin tone, and offers antioxidant protection with minimal irritation.

Pro‑Biome Balance Cream – A moisturiser with a probiotic complex, propolis, and ceramides that soothes, regenerates, and strengthens the skin’s barrier. Great for combination or dehydrated skin.

Green Tea & Enzyme Milky Foaming Wash – A gentle cleanser with 52% green tea that purifies without stripping the skin, suitable even for dry or sensitive types.

Why Choose By Wishtrend?

• Free from unnecessary ingredients – no fragrances or alcohol (in sensitive lines), with stable packaging (e.g., airless pumps)

• Powered by targeted actives – bakuchiol, retinal, vitamin C, ceramides, probiotics

• Developed with input from the Wishtrend community

• Often vegan, hypoallergenic, and suited to sensitive or acne-prone skin

Who Is It For?

• New to retinoids? Try the Bakuchiol Night Cream

• Dull or uneven tone? The Vitamin C serum brightens and protects

• Sensitive, reactive, or breakout-prone skin? Pro‑Biome cream and cleanser offer support

• Minimalist skincare lovers will appreciate the ingredient transparency and simplicity

By Wishtrend combines research, community, and honest formulation for skincare that works – without the fuss.