Anua

Anua – Simple, Natural Skincare Rooted in Korean Tradition

Anua was founded in South Korea in 2011 with a clear vision: to offer simple, effective skincare made with natural ingredients. From the beginning, the brand has embraced a minimalist approach and a focus on skin health – something that’s reflected in every one of their products.

Launched during the global rise of K-beauty, Anua aimed to create a skincare brand that was accessible, gentle, and effective – free from unnecessary chemicals. Drawing inspiration from traditional Korean medicine and botanical extracts, Anua developed products that are kind to the skin while delivering visible results.

The brand’s bestseller is the Anua Heartleaf 77% Soothing Toner – a calming, hydrating toner with 77% Heartleaf (Houttuynia Cordata) extract. Known for its anti-inflammatory, antioxidant and soothing properties, Heartleaf makes this toner an ideal choice for sensitive and irritated skin.

Other popular products include:

• Anua Heartleaf Pore Control Cleansing Oil – a gentle cleansing and makeup-removing oil with 75% Heartleaf extract. Ideal for acne-prone or problematic skin, it offers anti-inflammatory and antibacterial benefits that help prevent breakouts and blackheads.

• Anua Birch 70 Moisture Boosting Cream – a deeply hydrating cream made with 70% sap from Japanese white birch. It supports the skin barrier, balances pH, and helps protect against premature aging. Rich in antioxidants, it calms irritation, detoxifies, and promotes cell renewal, improving skin texture and reducing fine lines.

Why choose Anua?

• Natural formulas: Packed with ingredients like Heartleaf and peach, known to calm, nourish, and restore balance to the skin.

• Minimalist skincare: Simple, targeted formulas without unnecessary additives.

• Excellent quality at a fair price: High-performance skincare that remains accessible.

Anua is perfect for anyone seeking clean, effective skincare powered by nature. Their products are especially suitable for sensitive skin and consistently deliver visible results.

Discover the secrets of Korean beauty with Anua!