A'pieu - Lip Balms & Lip Masks

A’PIEU – Affordable, Gentle K-Beauty with Powerful Ingredients

A’PIEU is a beloved Korean beauty brand offering gentle yet effective skincare and makeup, ideal for young and sensitive skin. As a sister brand to MISSHA, A’PIEU was developed to meet the needs of those looking for fun, innovative products that prioritise skin health without compromising on style or affordability.

Known for its soothing and hydrating formulas, A’PIEU features bestsellers like the Madecassoside range, the Pure Block Aqua Sun Gel SPF50+ PA+++, and the nourishing Milk Sheet Masks. These products are formulated with carefully selected ingredients including Centella Asiatica, Niacinamide, Aloe Vera, Hyaluronic Acid, and fermented extracts – all of which help calm, moisturise, and restore the skin.

The Madecassoside series in particular is praised for its use of Tiger Grass (Centella Asiatica), a traditional Korean medicinal plant that supports the skin barrier and relieves irritation. Whether you're dealing with redness, sensitivity, or blemishes, this line provides a gentle but effective solution.

When it comes to sun protection, A’PIEU’s Pure Block line offers lightweight, non-sticky sunscreens perfect for daily use. The Aqua Sun Gel is especially popular thanks to its fresh texture, quick absorption and reliable broad-spectrum protection – a staple in many K-beauty routines around the world.

In addition to functionality, A’PIEU charms with playful packaging and a youthful vibe, appealing especially to beauty beginners and fans of trendy skincare. Despite its accessible pricing, the brand maintains high standards in product safety, efficacy, and formulation.

Whether you’re exploring Korean skincare for the first time or you’re already a seasoned fan, A’PIEU provides a wide selection of high-performance products tailored to sensitive and youthful skin. Expect results, without breaking the bank.

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