If you're interested in Korean beauty or modern skincare, you've probably come across the term cleansing balm. These cleansing balms have become increasingly popular in recent years and are now a common part of many evening skincare routines. However, many people still wonder what a cleansing balm actually is and how it differs from a cleansing oil or a traditional facial cleanser.
At first glance, a cleansing balm may seem unusual. It has a solid, buttery texture that transforms into an oil when it comes into contact with the skin and then turns into a light emulsion when water is added. This transformation is one of the reasons why cleansing balms have gained such a loyal following.
The purpose of a cleansing balm is not to strip the skin of its natural oils or leave it feeling dry. Instead, it is designed to gently remove make-up, sunscreen and other impurities that build up throughout the day.
A cleansing balm is a product used as the first step of an evening cleansing routine. It works in much the same way as a cleansing oil by dissolving oil-based impurities such as:
Make-up
SPF sunscreen
Excess sebum
Environmental pollutants and daily grime
Unlike a liquid cleansing oil, a cleansing balm has a firmer consistency. However, it quickly melts into an oil when warmed by the skin and can then be rinsed away easily once water is added.
This makes cleansing balms both practical and pleasant to use.
The principle is simple: like dissolves like.
Many of the ingredients found in make-up and sunscreen are oil-soluble. A cleansing balm can therefore dissolve these substances more effectively and often more gently than water alone or certain water-based cleansers.
When water is added, the balm emulsifies and turns into a milky texture that can be rinsed away with ease.
A well-formulated cleansing balm should not leave behind a heavy greasy residue after cleansing.
Using a cleansing balm is straightforward.
Start by applying a small amount to dry skin and gently massage it over the face using circular motions. The balm will gradually dissolve make-up, sunscreen and excess oil.
Next, wet your hands and continue massaging. The balm will transform into a milky emulsion that helps lift away loosened impurities.
Finally, rinse thoroughly with lukewarm water.
In most cases, this is followed by a second cleansing step, such as a gentle facial cleanser. Together, a cleansing balm and a water-based cleanser form the foundation of what is known as double cleansing.
Cleansing balms and cleansing oils work in very similar ways. Both are designed to remove make-up, SPF products and excess sebum, and both are commonly used as part of a double-cleansing routine.
The main difference lies in the texture.
A cleansing oil is liquid, whereas a cleansing balm starts as a solid product that melts on contact with the skin.
As a result, choosing between the two often comes down to personal preference rather than skin type.
Some people prefer the lightweight feel of an oil, while others enjoy the convenience and comfort of a balm.
Yes, in most cases it is.
Having oily skin does not mean you should avoid oil-based cleansers. In fact, gentle oil cleansing can help remove excess sebum without disrupting the skin barrier.
The key is to choose products specifically formulated for facial cleansing and to follow with a second cleansing step if needed.
Many people with oily or blemish-prone skin find that cleansing balms work better for them than harsh, stripping cleansers.
Sensitive skin often responds well to gentle cleansing balms that are free from strong fragrances and potentially irritating ingredients.
Another advantage is that less rubbing is required during make-up removal. Make-up and sunscreen dissolve more easily, helping to reduce mechanical irritation.
As with any skincare product, individual results may vary.
It depends on your routine.
If you regularly wear make-up or apply sunscreen, a cleansing balm can be a valuable part of your evening skincare routine.
On days when you do not wear make-up or use SPF, the first cleansing step may not always be necessary.
The most important thing is to adapt your routine to your skin's individual needs and pay attention to how it responds.
One of the most common mistakes is applying the balm to wet skin. Most cleansing balms are designed to be used on dry skin so they can effectively dissolve oil-based impurities.
Another common mistake is not rinsing thoroughly or skipping the second cleanse when wearing long-lasting make-up or sunscreen.
Some people also worry that cleansing balms clog pores. However, products formulated specifically for cleansing are generally designed to emulsify and rinse away cleanly.
After cleansing, your skin should feel clean but comfortable. It should not feel tight, excessively dry or irritated.
If your skin tolerates the rest of your skincare routine well and does not feel overloaded, there's a good chance the product suits your skin.
As with most aspects of skincare, there is no one-size-fits-all solution.
A cleansing balm is a gentle yet effective way to remove make-up, SPF products and everyday impurities. Thanks to its pleasant texture and ease of use, it has become popular around the world and is now an essential part of many skincare routines.
Whether you choose a cleansing balm or a cleansing oil, the most important thing is finding a product that meets the needs of your skin. After all, healthy skin does not begin with a serum or moisturiser—it begins with proper cleansing.