SHU UEMURA Urban Moisture Hydro-nourishing Shampoo Dry Hair (300 ml)

• Moisturising shampoo designed for dry hair exposed to everyday urban pollution. Provides intense hydration, gently removes impurities and environmental build-up, nourishes the hair fibre, helps protect against drying out, restores softness and natural shine, and makes detangling easier. With moringa seed extract and red sea algae extract, it helps protect hair from negative environmental influences that can cause dullness, loss of vitality and dehydration. After washing, hair feels clean, soft, supple and healthier without feeling weighed down.
• The shampoo creates a rich lather that thoroughly cleanses hair and scalp while respecting the hair fibre’s natural moisture. It is suitable for regular use on dry, dehydrated and colour-treated hair.
• The key ingredient is moringa seed extract, rich in antioxidants, vitamins and minerals. It helps protect the hair fibre from negative environmental effects, reduces dryness and supports healthy-looking hair. Red sea algae extract provides minerals and creates a protective shield against moisture loss, supporting hydration, softness and elasticity. Glycerin provides long-lasting hydration, while amodimethicone smooths the hair surface, reduces frizz, enhances shine and makes detangling easier. Polyquaternium-10 leaves hair softer and smoother. Soybean oil supplies lipids and supports nourishment. Vitamin E acts as an antioxidant and helps protect the hair fibre from oxidative stress. Salicylic acid gently cleanses the scalp of built-up sebum and residue, supporting a fresh feel after washing. Gentian extract helps soothe the scalp and provide antioxidant protection.
• Pack size: 300 ml

Main benefits

• Hair hydration
• Nourishes the hair fibre
• Protection against urban pollution
• Deep cleansing
• Restores softness
• Adds shine
• Smooths hair
• Helps protect against drying out
• Makes detangling easier
• Reduces frizz

Hair types

• Dry hair
• Damaged hair
• Colour-treated hair
• Normal hair

How to use

• Apply an appropriate amount of shampoo to wet hair.
• Gently massage into hair and scalp.
• Lather.
• Rinse thoroughly.
• Repeat if necessary.