SHU UEMURA Style Umou Hold Styling Cream (100 ml)

• A lightweight styling cream for short to medium-length hair provides strong, long-lasting hold, style control, smoothing and frizz reduction, without leaving hair feeling hard or unnecessarily weighed down. It is designed for precisely shaped, sleek and slick-back styles, while keeping hair with more flexible movement and a clean, natural finish with low to subtle shine. Fixing polymers together with a wax component help maintain the desired shape, while lipid components smooth the surface of the hair fibre, reduce flyaways and improve manageability. The cream also provides protection against heat and humidity, and is suitable for styling in conditions where hair tends to lose shape or become frizzy.
• The name Umou comes from the Japanese word for a feather and reflects the lightweight character of the cream inspired by Japanese minimalism. The creamy, easy-to-spread texture is briefly warmed between the palms before application and then worked evenly through dry or damp hair. The cream is suitable for all hair and scalp types, especially for short to medium-length styles that require firm control, definition and a sleek look. Hair can then be shaped with fingers, a comb or a brush and left to air-dry or styled further.
• Pack size: 100 ml

Main benefits

• Strong, long-lasting hold
• Shaping and definition
• Smoothing
• Flyaway control
• Frizz reduction
• Humidity protection
• Heat protection
• Flexible styling without noticeable stiffness
• Natural to softly matte finish
• Styling without noticeably weighing hair down

Hair types

• Normal hair
• Oily hair
• Dry hair
• Coloured hair
• Damaged hair
• Curly and wavy hair
• Fine hair
• Thick and coarser hair

How to use

• Rub a small amount of cream between your palms to warm it up. Gently work into dry or damp hair and shape with fingers, a comb or a brush. Leave to air-dry or continue styling. For more control, apply a small amount closer to the roots.