SHU UEMURA Izumi Tonic Strengthening Shampoo System (300 ml)

• Shampoo inspired by traditional Japanese Yu-Su-Ru care uses the power of rice water to strengthen the hair fibre, help protect against breakage, increase hair density and gently cleanse the scalp. The transparent, lightweight texture effectively removes impurities and excess sebum without unnecessarily weighing the hair down. With regular use of the full Izumi Tonic range, hair is up to 30× stronger, has a larger hair-fibre diameter and up to 91% fewer split ends. Hair gains smoothness, softness, elasticity, radiant shine and is better protected against mechanical damage.
• The shampoo creates a rich lather, rinses easily and is especially suitable for weakened, fine and breakage-prone hair. The formula also contains salicylic acid, which helps keep the scalp clean by removing built-up sebum and styling product residue.
• The key active ingredient is hydrolysed rice extract (rice water). It is rich in amino acids and minerals that support hair-fibre strength, resistance to breakage, elasticity, softness and shine. Polyquaternium-10 forms a delicate protective film on the hair that makes detangling easier, reduces static and leaves hair smoother. Salicylic acid supports scalp cleanliness and removes built-up sebum. Propylene Glycol and Butylene Glycol help maintain hydration of the hair fibre.
• Pack size: 300 ml

Main functions

• Strengthens hair
• Protection against breakage
• Increases hair density
• Increases hair-fibre diameter
• Reduces split ends
• Gentle cleansing
• Smooths hair
• Adds shine
• Makes detangling easier
• Cleanses the scalp
• Reduces static

Hair types

• Damaged hair
• Dry hair
• Normal hair
• Fine hair
• Breakage-prone hair
• Chemically stressed hair

How to use

• Apply an appropriate amount to wet hair.
• Gently massage into the scalp and through the lengths.
• Rinse thoroughly.
• Repeat.
• Follow with Izumi Tonic conditioner or mask.