SHU UEMURA Ashita Supreme Shampoo (300 ml)

• A luxurious revitalising shampoo designed for daily hair and scalp care, providing thorough cleansing, revitalisation, strengthening of the hair fibre, enhanced shine, smoothing and hydration. It removes sebum, impurities and built-up styling residues and prepares hair for the next steps of care. A blend of conditioning and softening ingredients also supports softness, a smoother hair surface, easier detangling and reduced static, leaving hair after washing more manageable, more elastic and with natural movement. The Ashita Supreme range is based on the Japanese plant ashitaba, known as the “leaf of tomorrow”; its extract is rich in antioxidants and is associated with revitalisation, antioxidant care and support for healthy-looking hair. The formula is complemented by ferulic acid, which provides antioxidant protection, supports the resilience of the hair fibre and contributes to its strength, smoothness and shine. The shampoo is suitable for all hair types, especially hair that is weakened, dull, brittle, damaged or prone to frizz. A fresh aromatic fragrance enhances the sensorial character of professional hair care.
• The texture is light and, on contact with water, creates a foam that enables even cleansing of both hair and scalp without a heavy coating. The formula also contains salicylic acid, which helps cleanse the scalp and remove built-up dead skin cells, while panthenol and moisturising glycols provide hydration and softness. Suitable for women and men, it can be included in a routine for all hair types, with the greatest benefits for hair that feels dull, dry, rougher or weakened.
• Ashitaba extract is the key botanical ingredient across the range and provides antioxidant care, revitalisation and support for hair shine and vitality. Ferulic acid acts as a powerful antioxidant and supports protection against oxidative stress, resilience, strength, smoothness and shine of the hair fibre. Panthenol delivers hydration, conditioning and softness, while vitamin E adds antioxidant protection. Salicylic acid supports thorough scalp cleansing and the removal of accumulated impurities and dead skin cells. Caffeine is part of revitalising scalp care and biotin supports cosmetic care focused on hair vitality and good condition. Conditioning polymers create a conditioning effect and ensure smoothness, softness, easier detangling and reduced static. Emollients help soften and smooth the hair surface.
• Contents: 300 ml

Main functions

• Cleanses hair and scalp
• Removes sebum, impurities and styling residue
• Revitalises weakened hair
• Strengthens the hair fibre
• Helps reduce hair breakage
• Boosts shine
• Smooths hair
• Hydrates and conditions
• Increases softness
• Easier detangling
• Antioxidant protection
• Scalp care
• Helps reduce static

Hair types

• All hair types
• Dull hair
• Weakened hair
• Brittle hair
• Damaged hair
• Dry hair
• Frizzy and unruly hair
• Normal hair

How to use

• Apply to wet hair and scalp. Gently massage to create a lather. Rinse thoroughly. Repeat.
• Then use Ashita Supreme conditioner or mask, and finish with a serum as needed.